50 Clearview Drive

Tillsonburg, Ontario N4G 4G8

tillsonbrands hires Arcane

June 1, 2013 – Tillsonburg, ON – Growing manufacturing and distribution company tillsonbrands, has hired Arcane as its marketing partner.  With its Canada-wide partner network, tillsonbrands offers a comprehensive program of sales, distribution and product development across the Automotive, Industrial, Jan / San and Retail Sectors.

Brand refresh

Arcane completed a brand refresh, new website and has an ongoing mandate to develop tillsonbrands’ integrated marketing approach including search engine marketing and public relations.

“Arcane showed the appetite and ability to truly learn about our business and industry fast.   We were drawn to Arcane’s specialist marketing skills to support our ongoing product and sector expansion under our umbrella of right-choice products,” said Jeff Eaves, VP of Business Development at tillsonbrands.

Tip of the Ice (Melt) Berg

Three years old, tillsonbrands has hastily secured a foothold in the Southwestern Ice Melt market with products including Jet Blue Ice Fighter, Contractor’s Choice, geoSalt and EcoSalt – servicing a dealer network that ranges from Fastenal and Fisher Farms to Princess Auto.

Arcane’s fall and winter 2013 campaign includes an education element surrounding tillsonbrands’ SmartMelt™ and EcoMelt™ Technology.

“tillsonbrands Ice Melt products are developed with the same patented technology used by commercial airports and military bases across North America and the UK.  We’re going to help communicate the scientific superiority that tillsonbrands can offer its customers to help make this winter as slip and accident free as possible,” said Bryan Taylor from Arcane who leads the account.

SmartMelt & EcoMelt Technology

SmartMelt Technology is the third generation advanced engineered blend of polyols, organic salts and bio additives encapsulating a non-organic chloride.  This blend offers the greatest ice melt capacity, lowest corrosion and overall performance like no other branded granular de-icer in its class.

EcoMelt Technology is based on the introduction of dissolved proteins and sugars to granular chlorides to lower the eutectic and corrosion rates, while increasing melt capacity.  The bio-additives are always produced from renewable resources and follow rigorous testing to comply with industry standards. 

“Our EcoMelt Technology is the backbone of many Government and Municipal de-icing programs in North American.  Our EcoMelt products are perfect for the discerning professional that needs a truly ‘Environmentally-Friendlier’ product for salt management programs,” said Eaves.

About tillsonbrands

tillsonbrands works with leading manufacturing, research and development partners to introduce commodities and consumer goods to Canada from China, Europe and the United States. 

Started in 2010, by Michael Perovich and Jeff Eaves, tillsonbrands has a vision to advance industries with inventive and responsible products.


About Arcane

Arcane combines digital innovation and brand storytelling to deliver ROI-obsessed marketing campaigns.  It works with a wide range of organizations in the manufacturing, health, lifestyle, not-for-profit, retail and technology sectors. 

Headquartered in London, Ontario the agency opened its Toronto operation in the summer of 2012.




50 Clearview Drive

Tillsonburg, Ontario N4G 4G8