50 Clearview Drive

Tillsonburg, Ontario N4G 4G8

tillsonbrands participates in Western University Problem Solving Week

Growing manufacturing and distribution company tillsonbrands, participated in the second annual Industry Problem Solving Week (ISPW) at Western University. The event brings together the university, city of London and industry to solve challenges facing local organizations and businesses.

Read the Western News article here.

IPSW, which runs for one-week focuses on data analytics, environment, sustainability and materials. Organizations that participated include London Hydro, Labatt Brewing Company, ReThink London and tillsonbrands.

Innovation in Ice-Melting Technology and Testing

The Polar Vortex of 2014 showcased a limitation of salt – only effective to -10 Celsius and many ‘salt-only’ ice-melting solutions were rendered ineffective with temperatures dipping below -20 Celsius.  With liability for safety looming – government, businesses and the public-at-large have taken an increased interest in ice-melting products with advanced technology such as tillsonbrands SmartMelt Technology.  

Students investigated tillsonbrands’ SmartMelt Technology in the context of the North American Ice-Melt competitive landscape, environment and infrastructure.

“I think what the students get out of this is an opportunity to work on real-world problems, with real data, and have an experience [participating] in an industry,” said Mat Daley, a specialist in corporate investments and partnerships with the City of London.

“The Western students that participated are a very positive endorsement for the university and its ability nurture talent. We were very impressed at their ability to apply a diverse set of skills and thinking to the ice-melt industry and provide insight that we can apply to our business,” said Jeff Eaves, VP Business Development at tillsonbrands.


Western delivers an academic experience second to none. Since 1878, The Western Experience has combined academic excellence with life-long opportunities for intellectual, social and cultural growth in order to better serve our communities. Our research excellence expands knowledge and drives discovery with real-world application. Western attracts individuals with a broad worldview, seeking to study, influence and lead in the international community.

About tillsonbrands

tillsonbrands works with leading manufacturing, research and development partners to introduce commodities and consumer goods to Canada from China, Europe and the United States. 

With its Canada-wide partner network, tillsonbrands offers a comprehensive program of sales, distribution and product development across the Automotive, Industrial, Jan / San and Retail Sectors.

Started in 2010, by Michael Perovich and Jeff Eaves, tillsonbrands has a vision to advance industries with inventive and responsible products.


About SmartMelt & EcoMelt Technology

SmartMelt Technology is the third generation advanced engineered blend of polyols, organic salts and bio additives encapsulating a non-organic chloride.  This blend offers the greatest ice melt capacity, lowest corrosion and overall performance like no other branded granular de-icer in its class.

EcoMelt Technology is based on the introduction of dissolved proteins and sugars to granular chlorides to lower the eutectic and corrosion rates, while increasing melt capacity.  The bio-additives are always produced from renewable resources and follow rigorous testing to comply with industry standards.



50 Clearview Drive

Tillsonburg, Ontario N4G 4G8